A&P Group has a hard-earned reputation as the UK’s leading ship repair and conversion specialist, handling multimillion global contracts for the Ministry of Defence, delivering high profile projects in the commercial marine sector and expanding its reach in to the renewable, civil and nuclear markets.
Briefed to provide A&P Group with strategic marketing consultancy support, the Artemis team delivers PR and media relations, crisis management and strategic counsel, production of all customer-facing communications, internal communications, social media management, support of bids and tenders, event and trade show support and design services.
In particular Artemis has been tasked with ensuring all four of A&P Group’s UK facilities speak with one voice and that the group’s collective expertise is leveraged with local, regional, international and specialist stakeholders, influencers, media, prospects and customers.
A proactive campaign of thought leadership, media events and attendance at leading industry exhibitions and trade shows has been deployed to build valuable stakeholder relationships and garner highly-targeted and positive media attention. The business development team has been supported further with an improved approach to bids and tenders and the creation of a quarterly customer newsletter which showcases project expertise and business news.
Particular highlights of Artemis’ ongoing relationship with A&P include hosting media events to support the arrival of RFA vessels and the new fleet of Tide Class tankers – which each attracted widespread broadcast and trade press interest, welcoming MPs on site to discuss the implications of the National Ship Building Strategy and the industry skills shortage, and supporting ministerial visits.
At A&P Group we recognise PR and Marketing as key tenet of our strategy. Given the diversity of markets we operate in, targeted engagement and accurate messaging is an absolute necessity.
Artemis Media led by Emma Parker Goff has fully supported that requirement and indeed has acted as an additional Business Development capability, allowing us to broaden our customer engagement at conferences, trade shows and seminars. Highly professional, knowledgeable and engaging with a complete can do approach, we have as a business come to very much rely upon the integrated approach that we have developed with Emma and her excellent team of PR and Marketing professionals.